HTML

• HTML code cannot exceed 3k.
• 2 images maximum, total file size of images cannot exceed 20k.
• Client-side imagemaps are acceptable and must be provided by the client.
• Forms tags in HTML code must use " get" in the method.
• CGIs referenced in the HTML code must be active at the time of ad submission for validating/testing the ad HTML code, and able to handle the traffic load. Ads with CGIs which are not active and/or cannot handle the projected traffic will not be accepted.

Animation

• Looping/Flashing can continue upon load for a period of 15 seconds maximum.

Linking URL

• Linking URLs must be domain name based and cannot be the IP address (i.e., http://202.123.456.78 )
  

• Ads must conform to specifications outlined herein. Elements not meeting specifications will be returned for revision, which may delay the launch date.
• Standard creative must be submitted to your designated Media Delivery Coordinator 4 business days prior to campaign launch or campaign launch may be delayed. Rich media ads must be submitted 5 business days prior to launch to enable thorough testing Contact your Sales Representative for additional details.

Creative submissions should include the following:

• Advertiser name
• Hermits Group Inc. Banner  Insertion Order number
• Detailed trafficking instructions
• Creative files
• Alternate text (if applicable)
• Linking URL3 rd party tags (if applicable)

• 3rd party tags must be live at the time of submission to enable thorough testing before launch
• For Flash ads, an alternate image conforming to the designated gif/jpg specifications must be provided for use in the event that the user's browser does not support Flash 6.0 and above

• Advertisements cannot mislead the user. For example, they may not mimic or resemble Windows/Mac/Unix dialogue boxes, error messages, or the like.
• Advertisements cannot resemble any Hermits Search. Com  content. Advertisement must have a border.
• Advertisements cannot contain graphics that simulate interactivity (i.e., drop down menus, search boxes, etc.) without that functionality actually existing. NO fake or simulated HTML interactivity.
• Advertisements cannot mimic news headlines in design, tone, 3rd person sentence structure, or topic.
• All advertisements will be reviewed by Hermits Group Inc. and are subject to approval by adminstrator  before placement on the site.
• Cookies may not be set on the Hermits Group Inc. or Hermits Search. Com network except by parties with a third party ad serving agreement.
• Hermits Group Inc. or Hermits Search. Com reserves the right to preserve the user experience of its sites, andreserves the right to remove any advertisement which is deemed annoying and/or harmful to our users at any time.
• The sponsor of any advertising message appearing on the U.S. Properties is clearly identified either on the ad itself or, if the ad is smaller than an 88x31 button, on the resulting first level jump page.

Hermits Group Inc. allows advertisements to collect personal identifying information however you may be asked to make changes to the ad units or include additional disclosure in order to be acceptable for advertising on Hermits Search. Com.

If you wish to collect personal information within advertisements, those ad units will need to:

1) Clearly identify your organization.
2) Provide a direct link to your privacy policy, adjacent to the submit button.
3) Clearly identify the purpose for collecting the information.

Additional disclosure may be required, depending on the type of advertisement. Please see your advertising representative for more information on required notices. Hermits Group Inc. will also label all such adunits with " ADVERTISEMENT" .

Note: As stated above, cookies may not be set on the Hermits Group Inc. or Hermits Search. Com network except by parties with a third party ad serving agreement.